Vastraya Fashions: Reviving India's Heritage Fashion Brands
Vastraya Fashions acquires, licenses, and revives heritage Indian fashion brands; restoring the names a generation grew up with, and reintroducing them to the one growing up now.
About Vastraya
A revival house for India's most loved fashion names.
The word Vastra: Sanskrit for garment; has clothed India's identity for millennia. Vastraya Fashions was born from a simple conviction: India's retail history is full of brands that built genuine love, loyalty, and recall; but lost their way not because customers stopped caring, but because businesses ran out of capital, succession, or scale.
We exist to bring those brands back.
Vastraya Fashions is a brand revival house. We identify heritage Indian fashion labels with authentic equity and untold stories, acquire their rights through structured licensing partnerships, and rebuild them with modern product, distribution, and digital-first storytelling; while honouring everything that made them loved in the first place.
Our Vision
To become India's most trusted home for heritage fashion brands; where legacy names find new life, and founders find worthy custodians for what they built.
Our Mission
- ·Identify Indian fashion brands with genuine heritage, recall, and story.
- ·Partner with original founders through fair, transparent licensing structures.
- ·Rebuild each brand with contemporary product, omnichannel distribution, and disciplined retail economics.
- ·Preserve the soul of every brand we revive.
Why Heritage Brands?
Building a fashion brand from zero takes a decade and deep capital. But India already has hundreds of brands that spent decades earning something money cannot buy quickly: memory and trust.
A heritage brand carries a ready story, an emotional connection, and a name that still rings familiar in its home markets. What these brands typically lack is what modern retail demands: planning discipline, sourcing strength, digital presence, and capital efficiency.
That is precisely what Vastraya brings.
The Vastraya Model
Licence. Revive. Scale.
Discover
We seek out brands with authentic heritage, regional love, and a story worth retelling.
Partner
We structure licensing agreements with original founders on a royalty model, so creators continue to benefit from their brand's revival.
Rebuild
We refresh the product, modernise the identity without erasing it, and relaunch across e-commerce, marketplaces, and selective retail.
Scale
We apply institutional retail discipline: assortment planning, inventory science, and channel economics; to grow each brand sustainably.
Our Team
The team behind Vastraya.
Vastraya Fashions is promoted by a founding team with over six decades of combined experience across Indian and international fashion retail, global sourcing and exports, and corporate finance.
Retail & Brand Building
25+ years across India's leading retail houses: buying, brand management, private labels, licensed international brands, and inventory planning at some of the country's largest fashion retailers.
Sourcing & Global Trade
Deep experience with leading export houses and international retail brands across Europe and the Middle East, and B2B manufacturing platforms; today channelled through an independent buying office serving global clients.
Finance & Governance
Chartered Accountancy expertise with a background in business finance analysis; ensuring every revival is built on disciplined unit economics, clean structures, and sustainable growth.
Reviving a brand is not a marketing exercise alone; it is a full-stack retail operation. Vastraya was built to run that operation end to end.
Our First Revival · Est. Puducherry 2002
Off Beat
From cartoons to T-shirts. A brand built to spread smiles.
Off Beat began in Puducherry in 2002, promoted by cartoonist Mangal Kothari and designer Pushpa Kothari. What started as humorous greeting cards grew into original graphic T-shirts for men, women and kids: clean humour, everyday observations, and designs meant to be pinned up, passed around, and worn in public.
Through the 2000s, Off Beat opened exclusive stores, and reached resorts, airports and theme parks across India, before the world paused. The humour, artwork and memories never quite went away.
Today, Off Beat is rebuilt and operated under licence by Vastraya Fashions Private Limited: a comeback, not a rerun. Same humour. New chapter.
Off Beat is only the beginning. Our pipeline of heritage brands is growing.
VISIT OFF BEATOur Values
Custodianship over ownership
We are caretakers of stories that belong to founders and their loyal customers.
Fair partnerships
Our royalty-based licensing ensures original founders share in every rupee of their brand's second act.
Discipline over hype
Right assortment, right inventory, right channels; not burn.
Heritage with relevance
We modernise the product, never the soul.
Partner With Us
Are you the founder of a fashion brand with a story?
If you built a brand that customers once loved; and you believe it deserves a future; we would love to talk. Vastraya offers founders a respectful, transparent path to revive their legacy while continuing to benefit from it.